Maybe this unexpected mix of classic (pedantic?), but high-quality writing, cheap stock, neutral design, obvious celebrity covering, conservative views, luxury advertising and systematic excellence of the (regularly unexpectedly provocative) photography… In my opinion half (ok, maybe a third) of the most memorable fashion series last year were published in W. And if you don’t agree… maybe, you’re right. In any case, last issue is worth buying. With Madonna on the cover, which comes as a relief after the Pitt/jolie overdose. Now what was I saying? Oh, Steven Klein manages to drain out of Madonna the very last drops of substance she has to offer… Chapeau. Same for the story shot by Juergen Teller very severely reminds of the infamous F/W 2001 Sisley Campaign shot by Terry Richardson, but—let’s admit it—totally successfully. The Craig McDean story is nice too in the middle of the post-Lang snapshots. Worth buying, definitely.