Sang Bleu » typography

somebody find me this book please

Maxime Buchi — Tue, 21 Jun 2011 10:11:16 +0000

text and tights

Jeanne-Salome Rochat — Wed, 16 Mar 2011 16:19:43 +0000

I sleep with my phone in my hand. Not because I am afraid of missing a call that much. I hate talking on the phone and I usually don’t answer or return calls. It’s because I am texting or hoping for text before I fall asleep. I hate the verb text and all its forms. A phone is not a person, yet more than once the phone in my hand has turned text into a person, the phone has replaced itself with a body I can hold in my bed. Also, I like those tights.

la forme et le fond

Maxime Buchi — Mon, 14 Mar 2011 15:22:50 +0000

My old friend Andrew May‘s wife Jen.

sans serif Superpeople

Jeanne-Salome Rochat — Mon, 07 Feb 2011 10:16:52 +0000

I’m Comic Sans,

BY MIKE LACHER

Listen up. I know the shit you’ve been saying behind my back. You think I’m stupid. You think I’m immature. You think I’m a malformed, pathetic excuse for a font. Well think again, nerdhole, because I’m Comic Sans, and I’m the best thing to happen to typography since Johannes fucking Gutenberg.

You don’t like that your coworker used me on that note about stealing her yogurt from the break room fridge? You don’t like that I’m all over your sister-in-law’s blog? You don’t like that I’m on the sign for that new Thai place? You think I’m pedestrian and tacky? Guess the fuck what, Picasso. We don’t all have seventy-three weights of stick-up-my-ass Helvetica sitting on our seventeen-inch MacBook Pros. Sorry the entire world can’t all be done in stark Eurotrash Swiss type. Sorry some people like to have fun. Sorry I’m standing in the way of your minimalist Bauhaus-esque fascist snoozefest. Maybe sometime you should take off your black turtleneck, stop compulsively adjusting your Tumblr theme, and lighten the fuck up for once.

People love me. Why? Because I’m fun. I’m the life of the party. I bring levity to any situation. Need to soften the blow of a harsh message about restroom etiquette? SLAM. There I am. Need to spice up the directions to your graduation party? WHAM. There again. Need to convey your fun-loving, approachable nature on your business’ website? SMACK. Like daffodils in motherfucking spring.

When people need to kick back, have fun, and party, I will be there, unlike your pathetic fonts. While Gotham is at the science fair, I’m banging the prom queen behind the woodshop. While Avenir is practicing the clarinet, I’m shredding “Reign In Blood” on my double-necked Stratocaster. While Univers is refilling his allergy prescriptions, I’m racing my tricked-out, nitrous-laden Honda Civic against Tokyo gangsters who’ll kill me if I don’t cross the finish line first. I am a sans serif Superman and my only kryptonite is pretentious buzzkills like you.

It doesn’t even matter what you think. You know why, jagoff? Cause I’m famous. I am on every major operating system since Microsoft fucking Bob. I’m in your signs. I’m in your browsers. I’m in your instant messengers. I’m not just a font. I am a force of motherfucking nature and I will not rest until every uptight armchair typographer cock-hat like you is surrounded by my lovable, comic-book inspired, sans-serif badassery.

Enough of this bullshit. I’m gonna go get hammered with Papyrus.

GET THAT IBIZA PAPER

Jeanne-Salome Rochat — Mon, 31 Jan 2011 02:47:49 +0000

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From January 29th to March 5th: Claudia Comte & Vittorio Brodmann in Bern. (X)

Boris’ tattoos

Maxime Buchi — Sat, 20 Nov 2010 16:45:12 +0000

Boris Bijan Saberi gets tattooed based on a very precise scheme. And always set in Gill Sans.

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the importance of logos (and working at home!)

Maxime Buchi — Thu, 11 Nov 2010 11:30:04 +0000

L’officiel Paris

Maxime Buchi — Wed, 22 Sep 2010 17:29:10 +0000

Sang Bleu is happy to announce that its sister company B&P recently produced this special version of its “Didot” typeface on behalf of Adrien Pelletier, new Art Director of l’Officiel Paris. Speaking of B&P, we are currently working on a brand new website and several new releases, coming out very shortly on www.swisstypefaces.com!

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when tattoo magazines used to be good

Maxime Buchi — Sun, 04 Jul 2010 17:36:24 +0000

If I lived those days, I’d be missing them.
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Daniel’s arm

Jerome Rigaud — Thu, 27 May 2010 20:21:46 +0000

Today, I met Daniel Rhatigan at the St Bride Library DIY Design conference. While he was talking to Jackson about the Risograph, I couldn’t miss his silkscreeny tatoo and that brought us to discuss about his really nice typeface Sodachrome, which remind me somehow of Pierre Di Scullio’s Minimum in its bicolor version.

Sodachrome – initial ideas
The sodabudi ethos is the celebration of quirks and imperfections that are part of hand-crafted production. We wanted to develop a typeface that would benefit from these surprises, especially with the inprecise nature of screenprinting.
We liked the idea of creating a new chromatic typeface – consisting of two coloured shapes overprinting to create a complete character. This developed into overlaying two separate quirky shapes to create the illusion of a sans serif in the middle and a chunky serif on the outside.

L.A.day 2: surrealism meets post-modernism

Maxime Buchi — Thu, 27 May 2010 04:25:33 +0000

On the second day I woke up late, slightly jetlagged (like I usually woke up earlier). Catch up with Gary, get to the restaurant of the standard hotel, exchange a few text messages with Estevan Oriol, wait for him to arrive to order our lunch. Estevan arrives, gives me a copy of his stunning “LA women” book, we exchange friendly introductory words on business, life, Hip Hop, Art and fashion while having our hamburgers. Then Estevan offers to take us on a trip to his shop “Last Laugh”. We accept, get to a pick up of a size probably violates any european limitation, drive through downtown as we discover Estevan’s taste for british urban music. Last Laugh is an impressively tastefully set up local where Mr Cartoon sells a selection of classic LA urban items such as pendelton shirts and customized baby buggies. A second room is dedicated to Estevan’s “Joker” brand and a backroom hosts a tattoo studio. We are introduced to Estevan’s exquisitely serviceable assistant Flaco and Estevan offers to take us to the infamous S.A. studio. Like degenerated Alices, Gary and myself fall through a delirious rabbit hole as Estevan drives through LA’s very own Skid Row, zigzagging among crackheads while Jamma’s sub-basses tickle our sinuses. As we park in front of the SA studios, I start to realize what SA studios are. Estevan and Mr cartoon’s office, but I am still very far from imagining what is coming next. As we enter, and roam the ground floor, Estevan introduces us to his own and Mr Cartoon’s collection of low riders. If anyone had asked me before that day if I had already seen a real Low Rider, I would have certainly negligently given the answer “yes”, but the truth would have been “no”. What the two european kids discovered there would probably a Dan Graham’s delirium tremens, but it most certainly was for the a dozen years of hip hop- and americano-mania’s (read: “obsession”) once-in-a-lifetime pinnacle. Then i notice that I didn’t take my newly acquired Mark II and that my old G10 is about to run out of battery. Shit

I must stop writing now, it is 100degrees Fahrenheit in NY, my computer is burning. The journey goes on, more soon.

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L.A. preview 2

Maxime Buchi — Thu, 20 May 2010 00:29:39 +0000

I am in the middle of a pretty massive editing work on all the images I shot in LA. Just another preview to keep you waiting! (Shot at the AS studios, one of Mr Cartoon’s Customized vans and Estevan Oriol’s 64 Impala.)

Claridge’s new identity

Maxime Buchi — Tue, 18 May 2010 22:29:47 +0000

“London design studio Construct has given the branding of London’s famous Claridge’s hotel a thorough overhaul, starting with the hotel’s crest which has been redrawn and the logotype which has also been redrawn using a refined weight of typeface SangBleu…”

THE SANG BLEU FONT IS EXCLUSIVELY AVAILABLE FROM THE B&P WEBSITE

sang bleu font custom version for Vogue Turkey!

Maxime Buchi — Fri, 26 Feb 2010 10:48:09 +0000

Designed by Foxall associates. The special ultralight version font designed by b&p typefoundry is used all across the beauty / lifestyle section (as far as I understand).
Well done!

tarahumaras

Maxime Buchi — Thu, 25 Feb 2010 10:15:06 +0000