Sweat Machines Summer 2kSoon

Having to operate and hold a smartphone became too much of a burden. It occupied our hands, brought about odd gestures of operation. Figure eights to calibrate, swipes to advance, pinches to enlarge. An exorcistic vocabulary familiar only to fellow tech mimes. With time the smartphone’s functions were split up, sliced and freshly injected into alternatives. A nail tracking key input, an anklet GPS, eyelids for scrolling. Hands free. This way, any body part with the ergonomic capability to home an object became colonised. We cleansed ourselves of accessories and enhanced the flesh. Rub on sensors and tracking creams. Networked pills and RFID joints. It was liberating, we started to breathe deeper. In the name of practicality, usability and general soothing of life’s strenuous activities, smart parts rather than dumb limbs.


That summer, we spent all our days embraced by liquid and running along its periphery. The beach, we would apply track cream to each others backs ritualistically, first thing we got there. The GPS infused sunscreen added enhanced meaning to “sun protection”. The tracking sensor grains acting like exfoliants on our skin. SPFactor 50+ had extra far signal reach and strong ray protection, it needn’t be reapplied as often during the day. It let us roam free and find each other simultaneously. Such peace of mind, knowing where your loved ones are. Right there next to you 10km away. We really deeply cared for each other, took time to cover every spot of skin, tilting heads for improved perspective, and then ran.


Nostalgic memories of mini Pelican cases shielding our electronic gadgets from natural forces. Now we dance in the summer rain, arms out like antennas, spinning in circles, breathing air loaded with internet.


Each day we couldn’t apply [...]

Ten Questions: Dani Queipo


Originally from Spain, Dani Queipo recently relocated to London to work at the newly established East London shop Seven Doors Tattoo. Queipo has developed a reputation for his bold, simplified work and muted colour palette, and an original take on the established canon of traditional tattoo imagery. We recently caught up with Queipo, the self-proclaimed “Straight Edge Warrior”, and had the opportunity to discuss a number of things, spanning from his earliest memories of tattooing to his recent move to London.

What is your earliest memory of tattooing?  

It is a vague memory, because it’s quite difficult to know what the fist tattoo I saw was, but I remember spending some summer afternoons when I was a kid, painting friends arms with a Bic pen, with skulls, letters, Snoopy…When I was a adolescent I got into in Punk/oi! scene. It was super astonishing seeing album covers with band members with tattoos, it was my door to get into tattoo world…

From that point, when and how did you become a tattooer?  

I’ve always been in love with tattoos, when I was 15 years old I got my first tattoo, it was the moment when I was most interested in learning how tattoos were made. At my first summer job, at 16 years old, I started to save money to buy my tattoo stuff, and at 18 I got more tattoos and I saved as much money as I could to buy equipment.

You worked in Spain prior to arriving in London. Could you talk about your time spent there?

It was a great time, I was working in different studios, living different experiences, and growing as a tattooer. But when I was starting to do some guest spots, my mind started to [...]

Current mood mood board

Announcement: We are making SANG BLEU 7!


We are truly excited to share the news with you that Sang Bleu 7 will be printed and available for you to hold early in 2015.


To announce this news we have made a film called ‘Gait’ about contemporary ways people share and explore foot fetish through the internet and spoken to NOWNESS about the new issue.


Sharna Osbourne made the film which was directed by Reba Maybury with creative direction from Maxime Buchi and Eloise Parry also took portraits of the feet for us.




Interview by Joseph Delaney with Maxime on NOWNESS:

Foot Fetishism with the Alternative Anthropological Bible

Cake-penetrating latex socks, ankles bound with cable tie, and water-drenched PVC platforms all become subjects of the lens of Eloise Parry for the latest series from underground title Sang Bleu. The 10-year-old tome started as the tattoo-themed editorial project of creative director Maxime Büchi, who continues to probe its surrounding subcultures alongside a career as a tattooist and art director for Mugler, Alexander McQueen and Rick Owens. Now operating as a multidisciplinary project with a fashion line under its umbrella, the title explores sexuality and fetish beyond the whips-and-chains image perpetuated by modern media and ‘mom porn’ books such as 50 Shades of Grey. In the lead up to a brand new issue announced exclusively on NOWNESS, the tattoo renegade talks Tumblr, porn and forging the next chapter for the London-based project.

Going back to the start, how would you define Sang Bleu‘s original impetus?
Maxime Büchi:
 Fetish and BDSM is something I’ve always had an interest for and I just applied the same approach that I had applied to tattooing and the other elements of Sang Bleu to fetish. Fetish [...]

Animals In The Wall – William Burroughs at LondonNewcastle Gallery

Animals In The Wall will feature 40 original works by William Burroughs, in addition to new multimedia experiments, alongside an exciting programme of talks, film screenings and workshops at the LondonNewcastle space in Shoreditch, London.

You already know but lets think about it again – Burroughs was informed by a lifetime of dialogue with provocative and penetrating thinkers. Notable collaborators in his lifetime include Antony Balch, Ian Sommerville, Jack Kerouac, Allen Ginsberg, Keith Haring, Robert Rauschenberg, George Condo, Robert Wilson, Tom Waits, Kurt Cobain, John Giorno, Terry Southern, and Gregory Corso. He has been cited as having provided inspiration for countless of others, including David Bowie, David Cronenberg, Patti Smith, Will Self, William Gibson, Thurston Moore, John Waters, J.G. Ballard, The Beatles, and many more.

Burroughs is a prophet for the 21st Century with much of his artistic work still waiting to be unraveled. This exhibition is only on until the 7th of September and it would be sad to miss it.

“Punch a hole in the big lie. Punch a hole for me.” – Last Words, 1997

Curated by James Elphick (Guerrilla Zoo) and Yuri Zupančič (William Burroughs Communications) and with support from Londonewcastle Project Space.

DATES : 29th August – 7TH September 2014, 11am – 7pm
LOCATION : LondoNewcastle, 28 Redchurch Street, Shoreditch, London E2 7DP OPENING HOURS :


Announcing Primitive’s new weekly shop at Sang Bleu London with Riyo Nemeth and Andrew Grune’s film Morph

Sang Bleu are happy to announce that Primitive a network of artists, designers and musicians based in London will be presenting a selection of their stock to be bought every Saturday from the 20th of September in Sang Bleu London.

To celebrate this Primitive owner Andrew Grune and artist Riyo Nemeth have created this video named Morph using a selection of their current stock which will be available to purchase in Sang Bleu London. The film is loosely based on the concept of transhumanism and the idea that in the future we will perhaps be able to manipulate our bodies and reality.

Designers presented by Primitive include Cottweiler, Nasir Mazhar, Liam Hodges, Sang Bleu VTM, Bracken, Ava Catherside, Ambush, Louise Alsop, Roxanne Farahmand, BANZAI and Primitive will be realising their own line and collaboration as the project evolves.

Whatcha Raving At by Werner Amann

Re-blogged from our sister magazine Novembre because these portraits by Werner Amann taken at raves throughout Europe and the US in the early 90s are simply TOO GOOD not to share.

Photography:Werner Amann


They’re justified and they’re ancient
And they like to roam the land
They’re justified and they’re ancient
I hope you understand
They don’t want to upset the apple cart
And they don’t want to cause any harm
But if you don’t like what they’re going to do
You better not stop them cause they’re coming through
Kick out the JAMS The notes’ll flow, yo, for the words I speak
Rap is weak so I teach and I reach
A positive vibe, a way of life is how I’m livin’
So get hype to the rhythm
KLF is the crew, ya hear, yeah
Design a rhyme I just won’t fear
Back to react, enough is enough
Let me ask you a question, what time is love?
What time is love?
What time is love?
What time is love?
I want to see you sweat
I want to see you sweat
Okay Houston, we’ll give you a countdown,
Four, three, two, one, fire
I want to see you
The final chapter, prophetic, poetic
When I’m done, this calls for anesthetic
Get to, step to, let an MC
Come in effect with Kingboy DA wannabe, gonna be, ol’time sucka
You know the time, I never stutter
A feat, a dream, a-yeah seem bright
Yeah, pass the mic, What Time Is Love?
What time is love
What time is love
What time is love
I want to see you sweat
I want to see you
I want to see you
I want to see you sweat
Thank you, thank you